Website Development

Our advanced website development services aims at executing dynamic applications that would meet the growing business needs on the web. Our technical capabilities allow us to deliver development of every complexity: from simple scripts to complex applications. BASE IT will help you reinforce your online business taking advantage of multiple languages, databases and advanced programming.

At BASE IT we follow the following basic guidelines for website development.

Don't make users think

According to Krug's first law of usability, the web-page should be obvious and self-explanatory. When we develop a site, our job is to get rid of the question marks — the decisions users need to make consciously, considering pros, cons and alternatives.
By reducing cognitive load we make it easier for visitors to grasp the idea behind the system and they know why the site is useful and how can they benefit from it.

Don't squander users' patience

In every project where site is going to offer visitors some service or tool, we try to keep user requirements minimal. The less action is required from users to test a service, the more likely a random visitor is to actually try it out. First-time visitors are willing to play with the service, not filling long web forms for an account they might never use in the future. We Let users explore the site and discover your services without forcing them into sharing private data.

Manage to focus users' attention

As web-sites provide both static and dynamic content, some aspects of the user interface attract attention more than others do. Obviously, images are more eye-catching than the text — just as the sentences marked as bold are more attractive than plain text. The human eye is a highly non-linear device, and web-users can instantly recognize edges, patterns and motions.

Focusing users' attention to specific areas of the site with a moderate use of visual elements can help your website visitors to get from a link to another without thinking of how it actually is supposed to be done. The less question marks visitors have, the better sense of orientation they have and the more trust they can develop towards the company the site represents. In other words: the less thinking needs to happen behind the scenes, the better is the user experience which is the aim of usability in the first place.

Strive for feature exposure

Letting the user see clearly what functions are available is a fundamental principle of successful user interface design. It doesn't really matter how this is achieved. What matters is that the content is well-understood and visitors feel comfortable with the way they interact with the system.

Make use of effective writing

As the Web is different from print, we adjust the writing style to users' preferences and browsing habits.
Our optimal solution for effective writing is:

• short and concise phrases (come to the point as quickly as possible).
• scannable layout (categorize the content, multiple heading levels, visual elements and bulleted lists which break the flow of uniform text blocks).
• plain and objective language.

Strive for simplicity

The "keep it simple"-principle (KIS) is our primary goal of site development. Users are rarely on a site to enjoy the design; furthermore, in most cases they are looking for the information despite the design. We keep websites' simplicity instead of complexity.

Communicate effectively with a "visible language"

• Organize: provide the user with a clear and consistent conceptual structure. Consistency, screen layout, relationships and navigability are important concepts of organization. The same conventions and rules should be applied to all elements.
• Economize: do the most with the least amount of cues and visual elements. Four major points to be considered: simplicity, clarity, distinctiveness, and emphasis. Simplicity includes only the elements that are most important for communication. Clarity: all components should be designed so their meaning is not ambiguous. Distinctiveness: the important properties of the necessary elements should be distinguishable. Emphasis: the most important elements should be easily perceived.
• Communicate: match the presentation to the capabilities of the user. The user interface must keep in balance legibility, readability, typography, symbolism, multiple views, and color or texture in order to communicate successfully. Use max. 3 typefaces in a maximum of 3 point sizes — a maximum of 18 words or 50-80 characters per line of text.

Conventions are our friends

Conventional design of site elements doesn't result in a boring web site. In fact, conventions are very useful as they reduce the learning curve, the need to figure out how things work.

With conventions site can gain users' confidence, trust, reliability and prove your credibility. Follow users' expectations — understand what they're expecting from a site navigation, text structure, search placement etc.

Test early, test often

This so-called TETO-principle, and we applied it to every web development project as usability tests often provide crucial insights into significant problems and issues related to a given layout.